SEO 101: Here’s what you need to know

Ah, the mysteries of Search Engine Optimization (SEO). If you’re like most conscientious web site owners, you know you need it, you’ve heard a lot of hype about it – but you don’t really understand it.

Unfortunately, that’s what a lot of SEO service providers are counting on. If you’re not careful, you can end up paying a lot of money for a lot of empty promises. In this article, we’ll take a look at the basic components of SEO and expose some of the hype for what it really is.

Two Types of Search Results

First, know that there are two…

Common SEO Mistakes and How to Fix Them

SEO can drive you crazy. Sometimes it seems you’re doing everything right and still not getting results.

It may be helpful to know that there are a handful of common SEO mistakes that might be standing in your way. Here are some of the biggest:

  1. Text contained in graphics. Bots can’t “read” graphic images. When a bot comes across an image, the only thing it sees is the image tag. This is why image tags are so important to SEO. You could try to link the image to a long description in another file, but in general, it’s always best…

How to Guarantee Search Engine Rankings

You can’t.

This is so important we’ll say it again.

There is no way to guarantee search engine rankings.

The only way to guarantee good rankings in the search engines is to (a) control the search engines yourself or (b) create a new word or phrase that no one else is using (and for which no one would probably search anyway).

But what about those services that promise to submit your web site to thousands of search engines every month? Surely that would generate results, right?

In reality, there are only three major search engines: Google, Yahoo and MSN/Bing. These three feed…

CSS and Standards-Based Website Development

In recent years, a revolution has taken place behind the scenes of your favorite web pages. CSS and standards-based web development has gradually taken over from the formerly popular table-based layout method.

Now, we freely admit, the average site visitor may never know (or care) which type of layout is used. But on the back-end, there’s a big difference. If your website still uses table-based layouts, you could be facing some serious disadvantages.

The old way: Table-based layouts

For years, many web designers relied on tables for producing pixel-perfect layouts. Table-based layouts can provide consistent and reliable page designs…

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