Search Engine Optimization (SEO) & Search Engine Marketing (SEM)
Your website’s success begins when you reach more prospects and customers. To do that, the search engines need to find your website. We take the mystery out of Search Engine Optimization (SEO) with a straight-forward, best-practices approach that Google itself could be proud of.
Specifically, we focus on quality of traffic, not quantity. We know that the number of visitors to your site is meaningless if they aren’t properly qualified.
So how do we attract high-quality visitors?
1. Use keywords strategically
The best search engine optimization strategy begins with an abundance of high-quality, keyword-rich content. Our copywriters will carefully choose the right keywords for you – ones that are relevant and popular, with high search volumes and low competition. We’ll place these keywords strategically throughout your content, including proper markup and meta tags.
2. Use search-engine friendly development techniques
We use standards-based CSS layouts to provide leaner, more efficient coding of pages. These pages are also easier for the search engines to index – which makes it easier for your site to rank well.
3. Monitor and maintain your results
Search engine results change frequently, so we stay on top of your SEO progress. We’ll regularly report to you on your website’s traffic and conversion statistics, and we’ll provide information and advice on the ever-changing trends in keywords and search terms.
4. Use Search Engine Marketing for even more traffic
Search engine marketing (SEM) – also known as pay-per-click or sponsored search advertising – turbo-charges your keyword campaign. We’ll establish your campaign around your budget, and we’ll get it off the ground with compelling ads and landing pages. What’s more, we’ll regularly test their performance and tweak your campaign to generate the strongest results.
For more search engine optimization tips and techniques, visit our News section.